It's quite simple really...because they're not in in for a B.S. They're in it for an M.R.S.
A huge chunk of Utah higher education students are Mormon. And a huge chunk of those are female. They are told to go to college, where they will meet their eternal soul mate. Believe me, I've been there. I was lucky to have parents that told me the point of continuing your education was to...continue your education.